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NAIT Campus Communications Digital Signage

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NAIT Campus Communications Digital Signage
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Northern Alberta Institute of Technology is a post-secondary education learning center offering more than 250 programs, including 35 apprenticeship trades, and more than 1,400 continuing education courses. NAIT is the largest apprenticeship trainer in Canada with nine schools spread over three cumpuses, and provides course-specific instruction to more than 84,400 students each year. As students, staff and visitors arrived at the various NAIT campuses on weekends and evenings during reduced staff hours, many of them relied on a Web-based class scheduling system to find their classroom start times and the classroom locations. With such a large number of courses and locations students would frequently have difficulty finding their classes on time. NAIT saw an opportunity to establish a school wide digital signage communications system as a solution to providing its students with up-to-the minute class scheduling information. The digital signage system commissioned by NAIT was developed and installed by authorized Audience reseller Matrix Video. The system included a network of LCD screens and a client-driven content message system that was distributed to high traffic areas located throughout NAIT's main campus and two satellite campuses. Carl Enright, director of the NAIT continuing education program, says because of the popularity of the continuing education program's Information Display System, its original use has expanded from just classroom start times and classroom locations to an all-purpose student communications system. “The IDS digital sign system now includes postings about exam schedules, campus sport scores, locations of instructor offices, NAIT News (updates on student and school activities) and is also a part of the Security Alert campus system,” Enright said. Enright is more than pleased with the digital signage system, as it has not only expanded into a more sophisticated campus news and activities “ticker,” but also has physically grown from its original nine LCD displays to 13 campus locations. Enright believes over time, as more of the students and staff come to depend on the Information Display System, it will evolve into an NAIT knowledge system. As for the effectiveness of NAIT's current digital signage system, Enright said, “Prior to the IDS installation, our department handled many student complaints, primarily, 'where is my classroom?' Now, with this digital sign system in place, this year to date, we only handled about six complaints, which is incredible.” See the full case study here: http://www.capitalnetworks.com/clients/case-study/nait