Mumbai, India 25 April, 2014 – Barco, a global leader in cinema technology, is pleased to announce that Kulraj Broadway, the first ‘Auro 11.1 by Barco speaker layout in Mumbai, will open its doors for public to have mesmerizing experience of the sound inside the hall. Famous Indian movie director Subhash Ghai—who’s upcoming movie Kaanchi is also the first Bollywood movie mixed in the Auro 11.1 by Barco’s immersive sound format – will be screened at Kulraj Broadway, resulting in unforgettable experience for the audience. As Mumbai is the central hub for the Indian cinema industry and Bollywood in particular, the news marks a major achievement for leading technology provider Barco and the Auro 11.1 sound format.
Movies, to Kulraj Broadway(HEPL), have always been about more than just entertaining patrons. Since the company’s inception 7 years ago, Kulraj Broadway(HEPL) has focused on providing audience with a complete cinematic experience. Being equipped with state-of-the-art projection and sound technology is just one way of achieving this.
It is with this in mind that Kulraj Broadway Management contacted world-leading technology provider Barco for a demonstration of the Auro 11.1 speaker layout. Incorporating a unique height and overhead channel with a minimal number of speakers and amplifiers, the platform enables sound waves to come from every direction, just like they do in real life.
Mr Mukesh Gupta, C.E.O of Kulraj Broadway(HEPL): “When we first heard Auro 11.1 in action, we were immediately convinced that this was an invaluable asset, creating an immersive, audiovisual experience for our customers. The sound is so natural; it’s like your part of the action on-screen.”
Clyde Monteiro, A.V.P, HDIL Entertainment says, We believe in giving best to our customers, with technology improving we too need to be upgraded, sound is always very important part of a film, it’s sound that tickles our senses (fear, emotions etc.) and something like what we heard in Auro, will surely touch all our senses, the experience of a moviegoer shall no longer be ordinary.
R&S, Barco’s long-time partner in India, took care of the integration of the Auro 11.1 sound platform at the Kulraj Broadway (HEPL) in Mumbai. Established in 1992, R&S is dedicated to providing theaters—as well as studios, night clubs, museums and other venues—across India with the best possible audiovisual equipment. “Based on Kulraj Broadway (HEPL) needs, we managed to implement the solution without any problems,” says Anirvan, Director of R&S.
Big in Bollywood
Not only does the Auro-installation at Kulraj Broadway (HEPL) mark the first of its kind in Mumbai, the theatre will also be screening the cutting-edge director Subhash Ghai’s movie Kaanchi-which is also mixed in Auro 11.1 format. Famed for embracing new technology in his movies, Ghai is an avid fan of the Auro 11.1 format. His upcoming movie Kaanchi will be the first Bollywood film to be mixed in the format.
Brian Claypool, Senior Director of Strategic Business Development at Barco comments: “Both the installation of the Auro 11.1 technology at Kulraj Broadway(HEPL) and Subhash Ghai’s support of the format are major achievements for Barco. We are much honored to be able to launch this technology in Bollywood with such visionary partners.”