Yesterday, 12 October, was D-day for PICOM, the French
‘Industries of Commerce Competitiveness Cluster’. At 11.30h sharp, the
organization proudly inaugurated the Shopping Innovation Lab (SILAB) it
had been dreaming of for years: a unique place dedicated to the
technology that is shaping the retail experience of the future. The
lab’s eye catcher? An impressive, immersive 3D virtual reality CAVE,
featuring four Barco RLM-W14 projectors.
A place to shape innovations
Set up in 2005, PICOM brings researchers and companies together with the
aim of finding new solutions for the economic challenges the retail
industry is facing. The organization couldn’t have dreamt of a better
present for its 10th anniversary than the brand-new SILAB. By setting up
the ‘laboratory’ – a joint initiative between PICOM and public and
private partners – PICOM can now offer access to the latest technology
to actually discover and test the innovations that await tomorrow’s
retailers and consumers. From today onwards, every company or research
institute is welcome at the 900 m2 building of Eurotechnologies in Lille
(northern France) to shape the innovations they have in mind to conquer
tomorrow’s retail industry.
A CAVE to simulate the retail space
The SILAB features three main technological platforms, which represent
the three main sales channels of the future: at home, in the shop and
mobile. To simulate commercial environments (shop, commercial center,
commercial drive …), Barco with its European 3D expert partner,
Immersion, set up a unique, four-sided immersive CAVE with movable
sidewalls. Four Barco RLM-W14 three-chip projectors with Active Stereo
3D help users to simulate retail spaces in 3D and examine the customer
behavior.
For more information, please visit:
http://www.picom.fr/shopping-innovation-lab/
