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Barco - Reel Cinemas, The Dubai Mall sets a world première, installing the world’s first and largest all-Flagship Laser cinema
Posted on Tuesday, June 21, 2016
Barco - Reel Cinemas, The Dubai Mall sets a world première, installing the world’s first and largest all-Flagship Laser cinema

Barco was very proud to announce a world première at CineEurope this morning: the Reel Cinemas multiplex at The Dubai Mall will be the first in the world to be powered exclusively by Barco Flagship Laser projectors. In line with its mission to provide exceptional movie-going experiences that delight and inspire joy, Reel Cinemas will fit each of the 22 theaters at its multiplex with our top-of-the-range Flagship Laser projectors!

Amazing image quality

“We strive to continually enhance our customers’ experience and seek advanced technologies that help us do that. Barco’s Flagship Laser projectors are leading the market: the image quality is truly amazing, bringing the action on the big screen to life like never before. We are very proud that all our theaters will feature these projectors,” says Maitha Al Dossari, Chief Executive Officer of Emaar Entertainment LLC, the owners of Reel Cinemas. System integrator CineTech Middle East JLT, which will take care of the installation, says it is “extremely honored to help make cinema exhibition history by delivering the largest all-Flagship Laser install in the world.”

Barco, for its part, is just as happy as its customers are. Stijn Henderickx, Vice President Cinema for Barco: “I’m sure that the perceptive public at The Dubai Mall will appreciate the ultimate image quality of Flagship Laser and return to Reel Cinemas for this extraordinary experience, over and over again.”