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As spring arrives, a new Barco story blooms
Posted on Thursday, March 23, 2017
 

Pink cherry blossom flower against pale blue sky

Spring is here! Flowers are blossoming and blooming – and so is Barco. Did you spot anything different while browsing through our website in the last few days? If you didn’t, look again … See how the style has changed? To reflect our evolution as a company and our direction for the future, we’re writing a new Barco story … How? Read on to see how we put that into practice and explore our new corporate movie!


Brighter, more modern and warmer
 

Today, Barco offers much more than visualization products. Our solutions are increasingly smart, they’re connected and they’ve all been built to serve a single objective: to help our customers achieve their goals. To highlight that commitment, we have refreshed the Barco look and feel. We slightly changed our logo and we’re using brighter colors, a more modern font and, overall, a warmer style.

Helping our customers thrive 

Yet, there’s more than visual changes. We also launched a new baseline, which says what it’s all about at Barco: we’re here to enable bright outcomes for our customers. More than ever, our customers are at the center of everything we say and do here at Barco. Hence our new baseline and mission statement: Barco enables bright outcomes, by transforming content into insight and emotion – whether that is for clients who are protecting health and safety, want to create unforgettable experiences or aim to work smarter.

Watch our brand-new corporate movie to see how we enable bright outcomes around the world. And keep an eye on this news section, as we’ll unfold the new Barco story in the coming weeks!