As a leading VAD for video conferencing systems and peripherals, FVC is deemed one of the most important distributors in the region. The company has offices in UAE, Saudi Arabia, Egypt, Lebanon, Morocco, Kenya, Nigeria and a growing network of channel partners in 45 countries. This broad geographical reach and market leadership have played a major role in Barco’s decision to join forces with FVC. 

Perfect add-on to portfolio

Another important factor in Barco’s choice for FVC is the fact that ClickShare fits in perfectly with the latter’s existing offering. With the addition of Barco’s presentation solution, FVC can now present its clients with an all-in-one package for a state-of-the-art meeting room, including video conferencing, networking, information security and, now, wireless and smooth running presentation equipment. 

Stimulating channels

“We’re looking for distribution partners with a broad reseller network, a wide geographic reach as well as a fitting portfolio”, comments Eric Brouwers, Regional Director MEA at Barco. “FVC is a perfect match on all fronts. Its reseller network is the perfect channel to push products like ClickShare. On top of that, the company has proven to be particularly good in approaching and stimulating its various channels through incentives, seminars, trainings and promotional actions.”

FVC’s business strategy is indeed built around demand creation/evangelization of innovative technologies with end-users, and enablement for education, training and technical competence to support the end-users. The company boasts an industry-first partner program to enhance the channel's capabilities to resell and support innovative technologies, creating differentiation and enhanced profitability for their respective businesses.