The system supports multiple selling methodologies that can be used in combination to book different types of campaigns, and features advanced pricing tools, complete sales cycle management and Landmark Sales' powerful AutoBook™ spot placement engine.
Landmark Sales uses sophisticated automated features and rich interoperability to support the complete sales cycle - from deal striking and campaign creation to booking confirmation, reconciliation and billing.
Landmark Sales' powerful grid-based design allows instant reporting on any screen, including options to group, sort and perform advanced filtering. Analyze the business, and forecast and measure your progress toward goals Evaluate data at multiple levels, across channels, regions, and other logical groupings Use data visualization tools to create interactive, user-defined drill-down charts, and view data graphically Export data directly to Microsoft® Excel® and other external tools Add optional Landmark Analytics™ to use your business data to gain a competitive edge
Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across a myriad of multimedia delivery modes - traditional broadcast, web, new media, mobile and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability and, at the same time, you are charged with maximizing revenue and optimizing your use of inventory. One system - Landmark™ Sales - can help you manage the challenges and experience the rewards of this multifaceted selling environment.
Installed at leading media companies, Landmark Sales manages billions of dollars of advertising inventory for operators around the world. The system executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble media sales operation or a large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for ratings-based, line-based and spot-based sales.
The system supports multiple selling methodologies that can be used in combination to book different types of campaigns, and features advanced pricing tools, complete sales cycle management and Landmark Sales' powerful AutoBook™ spot placement engine.
Landmark Sales uses sophisticated automated features and rich interoperability to support the complete sales cycle - from deal striking and campaign creation to booking confirmation, reconciliation and billing.
Landmark Sales' powerful grid-based design allows instant reporting on any screen, including options to group, sort and perform advanced filtering.
