Read the full article by Hugh Littpachard in the September / October issue of Mid-Atlantic Events Magazine.

New and exciting innovations combine with industry standards in the field of meeting and event technology, all woven seamlessly together by industry experts who help planners put on their best possible events.

From crystal clear audio to stunning visual effects to imagery and lighting that take functions to a whole new level, these technologies have an impact on virtually every facet of an event from start to finish.

Here, industry experts in the field of meeting and event technology offer insights and observations about what’s new and exciting for group functions in 2018 and beyond.

According to Warren S. Abraham, VP, business development for IMS Technology Services, there are a number of great technologies that are being utilized for meetings and events today. Among the most popular are “video mapping, blended projection, 2nd Screen Technology, and multiple uses of lighting to enhance events.”

He adds that audience engagement through the use of audience response systems has come a long way in the past five years, noting that physical keypads are no longer required, as attendees now can use their mobile devices to participate.

When talking with possible technology partners regarding upcoming events, Abraham says planners should discuss ideas as well as budget. Sharing information such as pictures from prior years’ events, past expenditures, goals, and visions are also important.

Paul Wedesky, CASE, CMP is the chief operating office for IMS Technology Services. He says that all things digital are really big right now in event technology. “Digital signage, 2nd Screen Technology, streaming, content extension – keeping the content alive online. IMS is focused on digital services and content management, as we recently have launched IMS Content Concierge Services.”

He explains that all planners want more interaction and more audience collaboration as part of their meetings and events. Wedesky says that IMS’s 2nd Screen Technology is built for the meetings industry and was launched as part of IMS Content Concierge Services. “Content creation is a major need for planners to stay fresh and relevant with their attendees. Video mapping, animation and content creation … [can be combined to generate] a real ‘wow’ factor.”

Wedesky notes that the use of technology at events, such as Internet access and Wi-Fi, has become an integral part of the meetings industry. Whether planners or attendees are using an event app, a website for a professional speaker, or virtual streaming, he says that everyone wants information fast, with clarity, and available to them 24 hours a day, 7 days a week.

When selecting a technology partner, Wedesky says it’s important to always remember that “your message is the most important part of any meeting or event. You want creative professionals with the best technology helping you deliver your content to your attendees … IMS Technology Services treats every event as if it’s the largest, most important event in the industry.”

Using event technology can be intimidating for the novice, which is why it’s so important for planners to team up with knowledgeable and creative industry partners such as these who can guide them through this everchanging field and direct them in putting together the best possible events and meetings.

Collaborating on the technical aspects of an event with professionals from the industry helps to take the worry out of the process. Getting expert advice and direction from technology partners such as these will ensure that all runs smoothly and everyone involved enjoys an excellent AV experience.