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NAB 2019: Top Products From The Show Floor

Article posted on Apr 7, 2019

NAB Show 2019 was quite the show with truly innovative software, faster and more reliable hardware, and higher resolutions. The Key Code Media team was out in force helping clients- like yourself- get private meetings with manufacturers, and gain a better understanding of how technology on the show floor could improve your production workflow. Here’s a quick recap of what products we found to be most innovative at NAB Show 2019:

ADOBE | SL2500MR

Adobe continues to develop Adobe Sensei- artificial-intelligence-powered-post-production editing tools, workflow improvements, text/graphic enhancements and performance buffers. In short, this is the tool behind many Adobe Cloud favorite features- such as enhanced search and the content-aware tool.

Speaking of Content-Aware, Adobe After Effects will receive a powerful new content-aware fill tool for video. This feature is extremely useful for replacing unwanted objects intelligently with nearby background pixels. After Effects is able to track and replace the object in real-time- which is pretty amazing and a huge time saver.

Premiere Pro is getting a new Freeform view, allowing users to better arrange clips, sequences, bins, and other assets in a custom layout. The layout has a much more intuitive look allowing editors to find what they’re looking for faster. Premiere Pro is also adding a better ruler and guide for graphics giving users improved snapping functionality when aligning objects and text. Lastly, Premiere Pro is incorporating Adobe Senser-powered Auto Ducking to detect speech and automatically adjust ambient sound levels during scenes with dialog, music or sound effects. 

Check out Apple Insider article for a more in-depth look at all the Adobe NAB announcements.

AVID TECHNOLOGY | SU801

Arguably Avid’s biggest announcement is a ground-up redesign of Avid Media Composer. This is not a incremental update, but an entirely new Media Composer UI Engine which gives users faster, customizable experience for editorial, finishing, and deliverables.

With this announcement, Avid also announced Media Composer | Enterprise 2019 which gives role-specific and task-based layouts so different users can focus on what they need to accomplish. A new Media Composer | Distributed Processing will allow users to offload complex processing tasks when working in today’s emerging high resolution and HDR media-rich worlds.

Avid Editorial Management 2019 will bring much-needed updates such as multi-camera group clips, phonetic search, and the ability to create shot lists and make simple edits on the timeline. These updates make this a must-have product for mid-size facilities looking to give assistant editors, producers, and executives access to media for metadata tagging, commenting, and minor editing from an intuitive web browser.

Avid NEXIS | Cloudspaces aims to help NEXIS storage customers that frequently run out of space or do not have a proper backup workflow with a simple and secure cloud storage. The Avid Storage plans come in 5TB, 10TB, and 25TB plans and will require a credit card for monthly service charges.

Pro Tools | Ultimate software & HD Native systems will get a 50% voice increase in

2019.4 release- enabling native systems to more fully participate in HDX workflows. Incremental Voice Packs enable native systems to scale to a maximum of 768 voices which allows native systems to achieve parity with HDX systems, enabling greater session portability and flexibility to configure a system as needed. Pro Tools editors will also receive 120fps and 4k video support and better H.254 support in the 2019.6 release. You can now also deliver final mixes for Netflix requirements.

You can find all of Avid NAB announcements in the Avid Press Room.

AWS ELEMENTAL | SU2202

AWS Elemental MediaLive, MediaConvert and AWS Lambda will be combined to execute serverless channel playout, achieving linear channel distribution that significantly lowers the cost of over-the-top playout at scale.

The new AWS Elemental MediaTailor will create content-aware advertisement insertion with support for VAST, VMAP, and VPAID standards, and a broad range of DASH functionality.

The Secure Packager and Encoder Key Exchange (SPEKE), developed by AWS, is an open standard that simplifies content protection for video. On-premises and cloud solutions from AWS employ SPEKE to enable seamless integration with DRM key servers for robust content protection.

You can find all AWS NAB announcements in the Elemental News Room.

BLACKMAGIC DESIGN | SL216

Blackmagic Design is announcing a new URSA Mini Pro G2 Camera and Decklink Quad HDMI Recorder. There are also a few major software upgrades, including Blackmagic RAW to Blackmagic Pocket Cinema Camera 4K, and Long Form recording for the Blackmagic Duplicator 4K.

DaVinci Resolve 16 has yet to be announced by judging by the massive banner plastered outside South Hall we should expect to see demoing on the show floor.

You can find all Blackmagic Design NAB announcements in the Blackmagic Design News Room.

CINEDECK | SL12105

Cinedeck’s latest ZX models that supports multiple streams of 4K XAVC record, RGB10/12 bit ingest and a free, fully customizable RESTful API. The latest cineXtools update lets you instantly update, edit and change the metadata in your files with no rewrapping or re-exporting.

You can find all Cinedeck NAB announcements in the Cinedeck News Room.

 

 

 

 

 

 

 

 

 

 

 

 


NAB 2019: Top Products From The Show Floor