Article posted on Aug 28, 2020
They say it takes a village to raise a child, but a lesser known proverb says that on every successful audiovisual systems integration team is an AV design engineer.
AV integration projects are rarely the work of a single person—they are a group effort. And making sure the right people are in that group is critical to your AV project. With an AV design engineer on your team, you can rest easy knowing that the planning, implementation, and installation of your AV system is in good hands.
So what does an AV engineer do that makes them such a valuable part of your team? Here are a few of the skills and benefits they bring to the table:
AV engineers have a specific set of skills that are important to any AV integration and installation project. An AV engineer can start helping you as early as the planning stage of your project, offering insight into which tools, solutions and platforms are best suited to meet your needs and fit your budget. They can also help ensure that the technologies you choose are interoperable and can work together without additional configuration or integration from your IT team.
“[An AV engineer] helps the client be responsible with their spending,” said Jeff Bethke, VP of Engineering for Level 3 Audiovisual. “The value is that they understand what you need, and they can come back and say, for it to do this, this is how we would approach it using best practices, quality products, and quality vendors. We try to find the common space where the function meets the budget and those two things are comfortable.”
Without the expertise of an AV engineer in the design phase of your project, you risk overspending on technology that doesn’t even deliver what you need. Which is, as the saying goes, a lose-lose situation.
Still not convinced? Imagine that instead of building an AV system you were building an airplane. Would you build an airplane by yourself without the assistance of an aeronautical engineer? If you wanted to get off the ground—or not crash immediately, the answer is probably no.
So why should your AV system be any different? You might not be risking a physical crash, but deploying an AV system without the input of an AV engineer can certainly disrupt if not destroy your meeting productivity, collaboration efforts, and the morale and satisfaction of your employees.
“You need technical people who understand the systems, the individual components, and how they work together to deliver the function,” said Bethke. “No one piece alone delivers any of this stuff.”
This is especially true as companies and organizations incorporate more complex and emerging technologies into their AV roadmap, such as artificial intelligence and virtual and augmented reality.
An AV engineer can help ensure your AV design meets not just your needs today, but needs and solutions that may arise in the future as well. As integrated systems become more advanced, AV design engineers become more of a necessity than a luxury, especially when it comes to providing a unified and positive user experience.
“In today’s world you can’t separate the meeting room technology from the end user’s experience at their desk, on their laptop, or on their PC. They are completely linked now. They are totally integrated,” Bethke said.
Your AV design needs to consider not just the actual tools and technologies you are using but the workflows those tools and technologies are facilitating, like scheduling meetings, reserving rooms, and launching and joining audio and video conferences.
At this point, you might be convinced that what you actually need is AV expert, an IT expert, a network expert, a software expert, and a communication expert. The good news is, an AV design engineer is all those things rolled into one.
Level 3 AV’s approach is to put the needs and experiences of the end users first. Audiovisual equipment that operates flawlessly is useless if it doesn’t do what you need. Ready to start designing the system that best suits your needs, your budget, and your users? Get in touch today.