Logo inserter module keys a still logo or an animation over program material. Alternately it can supply separate fill and key to a production switcher. This module can be used in an Avenue 3RU or 1RU frame. Generate logos and animations in favorite graphics software and then upload them into the 5420's non-volatile flash memory. Multiple logos and animations of varying sizes can be stored. Logo position and logo density can be adjusted from the Avenue control system, using an Avenue touch screen, Avenue PC or web browser. GPIs, serial interface and Ethernet are also available for control. Sequences of logos, animations and transitions can be programmed.