LONG BEACH, Calif. – Feb. 24, 2015 – In a noisy
world, small business owners are constantly challenged to stand out from
competitors, attract and maintain customers and ensure employee
satisfaction. In order to energize the business and stay top-of-mind,
owners can take a close look at operations, such as examining the
technology tools to ensure a streamlined and efficient approach, or even
breathing new life into the company’s brand image.
Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7221853-reinvigorate-your-business-with-epson/
As a leading provider of high-performance business and imaging
solutions, Epson’s expertise is built on delivering products and
technologies that propel businesses forward. And, with the help of
customers and partners, Epson provides specific insight into what SMBs
need to thrive. Here are five ways SMBs can reinvigorate their
businesses:
- Re-evaluate Your Space: Whether a simple,
cost-effective décor update or a more robust renovation, SMBs can embark
on an office makeover as a way to keep both customers and employees
engaged. The first step is to come up with a design plan: research and
compile images of other office spaces, décor ideas and furniture for
inspiration. Designer Emily Henderson of HGTV recommends printing color
photos and laying them out to see the entire picture before making
decisions. Epson’s line of business printers
for home and small offices deliver high quality colorful documents and
images at a more cost effective price than going to a print shop.
Take a look at how Emily put together a design plan in one day: http://stylebyemilyhenderson.com/
- Engage Remote Employees or Customers: In
today’s workplace – and with today’s technology – a phone call is not
necessarily the most effective means of communication. Foster employee
or customer interaction with video conferencing and digital tools for
increased collaboration. Epson’s BrightLink Pro 1430Wi
reinvents the whiteboard for a digital, interactive experience allowing
users to collaborate in real time, in-person and remotely. Effective
and cutting-edge collaboration tools provide an added dimension to
employee and customer relationships.
- Update Technology: Outdated technology
can slow a business down and make employees less productive. Consider
ways to incorporate new technologies that will help change office
processes for increased efficiency. For example, implement a high-speed document scanner to create digital files for ease-of-use and to free up office space.
- Upgrade Marketing Materials: Without abandoning
your brand and logo, think of ways to incorporate new content and design
into your outbound marketing materials. Whether adding more color,
flipping a design on its side, such as vertical versus horizontal
business cards, or new templates for presentations and flyers, a fresh,
new look can go a long way in communicating a renewed energy for any
business.
“When color is represented correctly it makes our designs pop off the
page and we look better to everyone around us,” said Emily Henderson,
HGTV host and designer. “Color and quality printing is important not
just for our clients’ presentations, but also for our own design
morale.”
To learn more about Emily, her design process and inspirations visit the Blueprints Blog on the Epson Community.
- Listen to Your Employees: No matter how
large or small the business, proprietors have access to a wealth of
information and ideas at their fingertips: employees. Schedule an
unconventional brainstorm session with employees using an interactive projector
to capture, save and share ideas. Involving employees in the decision
making process will not only make them feel valued but add the potential
for new ideas that may not have otherwise been in play.
“Though it may seem daunting, it is imperative for proprietors to
examine their business at a higher level to ensure they are doing right
by their customers, employees and ultimately themselves,” said Rodrigo
Catalan, senior product manager, Business Ink Jets, Epson America.
“Looking beyond ongoing tasks as well as productivity and profit drivers
is key to ensuring overall success in the long run.”