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Tightening Their Focus - Orthopaedic firm reorganizes their company and communications systems

"Stick to the knitting," wrote Tom Peters in one of the best selling business books of all time, In Search of Excellence. That is to say, find out what your company is best at and focus all your energy and resources on that one thing.

It was in that spirit that Memphis-based Wright Medical Technology (WMT) divested itself of roughly half the company last year, using their years of experience and the cash they raised to laser focus on a new opportunity: providing specialty orthopaedic implants and biologics for smaller joints, including the foot, ankle, hand, wrist, and elbow. "It's one of the fastest growing segments in medical technology and our best chance to contribute to society, while earning a return for our stockholders," says Mike Colley, End User Infrastructure Architect for WMT.

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