Digital signage is an adaptable, cost-effective tool that can create the most captivating message —what's not to love? Given that digital signage is so versatile, there are countless ways it can be used to communicate many different types of information. Learn more about the benefits of digital signage and 5 examples of how it can be used.
Announcements
Digital signage is the most effective way to share important messages and announcements. Utilizing a bright, high-resolution display makes messages easy to read from any distance or time of day, while also avoiding the fading that static signage brings. Additionally, having access to a solution that is simple to update is also an advantage when content is changing or time-sensitive.
Wayfinding
Digital signage is an excellent way to help inform people about where to go when moving through any kind of venue. Whether at an airport, football stadium, or mall, wayfinding digital signage makes things simple and easy for both those distributing the information and those reading it.
Utilizing maps, directions, or instructions that are easy to update can be much more cost-effective and efficient than static signage, which would take time and money to replace when an update is needed, while also potentially getting damaged if exposed to outdoor elements.
Digital Menu Boards
Digital menu boards are also another great opportunity for quick serve restaurant, coffee shops, pharmacies, and other drive-thru businesses selling a good or service. The ability to easily update what customers see on the display is a great advantage and can even save costs for business owners with consistently changing offerings. This can be extremely helpful when wanting to display timely and engaging content regarding specials or promotions.
Companies should opt for digital signage solutions that are outdoor certified and equipped with bright, high resolution displays, which ensure the technology investment will not fail in the outdoor elements and is also easy to read in various lighting conditions. This is a necessity when digital displays are placed in a drive-thru.
Entertainment
Another way digital signage can be helpful is to serve as a more immersive and captivating experience in comparison to static signage. Using entertaining digital signage when customers are waiting in a line, for example, can help make the wait feel nonexistent.
It also allows the opportunity to display several different types of content rather than just one image or message. Odds are, you're going to capture and keep more attention with a digital solution at your disposal.
Advertising
Since digital signage is entertaining, easy to update, and captivating to viewers, it is the perfect solution to display advertisements. An easy-to-see display solution due to high levels of brightness and resolution allows target audiences to absorb an advertisement at a glance. It will also grab the attention of viewers who tend to overlook a dull, static sign.
Whether you're using signage to increase ROI, help people navigate through a space, or share important messages, digital signage can make communication more effective while also decreasing costs for businesses everywhere.
By Megan Zeller, Sr Director of Business Development, Peerless-AV
