Dolby Media Meter is a software tool that measures loudness in programming for broadcast, packaged media, cinema trailers, video on demand (VOD), and games. Differences in audio levels between programs and channels or between programs and commercials cause major annoyances to TV viewers. These differences have proven much easier to hear than to measure. Dolby Media Meter joins the lineup of unique and innovative Dolby tools that solve the measurement problems, accurately and objectively measuring loudness as viewers subjectively experience it. Dolby Media Meter features Dialogue Intelligence technology, adapted from the award-winning Dolby Program Optimizer DP600. Dialogue Intelligence automatically detects speech in the audio track and only then measures loudness. As its core measurement option, Dolby Media Meter uses the ITU-R BS.1770-1, BS-1770-2, or BS-1770-3 algorithms. Measurements can be done with or without Dialogue Intelligence. Dolby Media Meter includes all the measurements required for EBU R128 mode operation.