Straubing, May 2023 – Bosch division Building Technologies is pleased to announce the appointment of Fredi Palm as the new Sales Business Development Manager Europe & Middle East for the brands Electro-Voice and Dynacord, effective since February 1st, 2023. Palm is responsible for driving sales and business development efforts in the regions of Europe and the Middle East.

With a strong focus on installed sound, Palm brings a wealth of experience gained over the past decades in his previous position as technical sales manager for Electro-Voice and Dynacord in Germany. His expertise lies in professional and commercial audio applications, making him well-equipped to understand and cater to the needs of customers in various key vertical markets, including entertainment, sports, hospitality and retail.

In his new role, Palm's primary objective is to consult with customers to help them find the best solutions for their projects. He works closely with the application design team to develop innovative sound system concepts and designs for customers and conduct training for external channel and distribution partners. Another focus is to maintain professional relationships with key accounts and provide support to the sales force across Europe and the Middle East.

"I'm thrilled that Fredi has accepted this new role and the accompanying responsibilities. His extensive experience and knowledge will undoubtedly contribute significantly to our ambitious goals for the future," comments Josef Penker, VP Sales EMEA.

Palm's appointment reinforces Bosch's commitment to delivering cutting-edge audio solutions and strengthening its presence in the pro sound market. With his broad skillset and international experience, Palm is poised to drive innovation and provide exceptional support to customers across the region.