ATHENSA CATALOG is a highly integrated SQL-based database for media & content management, allowing instant access to more than 20,000 records simultaneously. Content is classified by many aspects such as type, category, genres, keywords, credits, media, and etc. All ATHENSA modules obtain information about visual content from ATHENSA CATALOG. This enables many tasks such as logo overlay, archiving/retrieving data, building/conforming on-air playlists, etc., to be simplified or completely automated. Content can be easily searched through by dedicated multi-profile search, as well as by an intuitive multi-criteria filtering system.