Fine-tuned color for a vibrant, lifelike picture: 

PurColor creates the most optimal picture performance on your TV, displaying a massive range of colors for an immersive viewing experience.

With 4K, see every shade of color precisely as intended: 

Powerful 4K upscaling ensures you'll view your favorite content in resolution up to 4K.

Enhanced sense of depth and color: 

Contrast Enhancer dynamically adjusts the contrast, resulting in an enhanced sense of depth and color.

See the details in every scene:

High Dynamic Range increases light levels on your TV, enabling you to enjoy all the visual details with an enormous spectrum of colors.