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Sony Electronics Focuses on Imaging, Networked Live, Creators’ Cloud, and Virtual Production Solutions at NAB Show 2023
Posted on Thursday, April 13, 2023
Sony Electronics Focuses on Imaging, Networked Live, Creators’ Cloud, and Virtual Production Solutions at NAB Show 2023

Visit Booth #C8101 to See Sony's Versatile Ecosystem and Learn About the Latest Products and Workflows for Hybrid, On-Prem, Cloud, Live, and Cinematic Productions

April 13, 2023 - During NAB Show 2023, April 16-19 at the Las Vegas Convention Center (#C8101), Sony Electronics is showcasing beneficial products, solutions and workflows for broadcast, live event, newsgathering and cinematic content creators at every level.  With a focus on trending topics in imaging, cloud, networked capabilities, as well as virtual production, Sony will present its comprehensive end-to-end ecosystem, provide demos and offer hands-on time with the latest technologies.

"NAB Show continues to be a testament to the power and ingenuity of our industry and as the event celebrates 100 years, it's truly amazing to reflect on how much has changed during that time," said Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics. "The event is a springboard for revolutionary innovations and serves as a catalyst for connections – in every sense of the word. Building on that notion, our theme at this year's show is Creativity Connected. You'll experience the multi-faceted connections Sony is unlocking through focusing on trends and forging through our people and technologies."

Networked Live – Remote and Distributed Production

Sony's expansive Networked Live ecosystem of solutions, products, services and partners combines hybrid on-premises, and cloud processing and operations with network connectivity to transform live production. Key capabilities include network and resource orchestration, hybrid processing and operations and media processing and transport.

Network and Resource Orchestration:

  • HDC-5500V / HDC-3500V: 4K 2/3" 3CMOS Global Shutter System Camera with Variable Neutral Density (ND) Filter (NEW)

The HDC-5500V and HDC-3500V cameras come with a native variable ND filter, as well as a slide mechanism to enable use with Sony's new viewfinders (HDVF-EL760/EL740). When used in conjunction with the HDCU-5000 camera control unit, the new HDC-5500V and HDC-3500V[1] can be upgraded to support High Frame Rate (HFR) at up to 4x 4K and 8x HD. With an exchangeable side panel for third party integration, numerous HDR settings (Live, Mild and Natural), Live Tone control, efficient Live HDR/SDR workflows and a lens compensation function, the camera can be purchased to include the features users require now while providing sustainable options to grow into the future. HDC-5500, HDC-3500 and HDC-P50 customers can upgrade their existing cameras to enable these new capabilities[2]. The variable ND filter system camera models are planned to be available this fall.

  • CNA-2: Camera Control Network Adaptor (NEW)

The scalable CNA-2, expected to be available in the fall, can be used at locations to extend Sony's camera systems and enable remote and distributed live production, as well as camera monitoring and configuring. With a secure web API, users can take advantage of camera painting and formatting settings.

Hybrid Processing and Operations:

  • Sony will demonstrate a newly developed software-based live production platform that can be deployed in various environments including virtual private cloud, data centers, and COTS servers. It can be combined with on-premises solutions like the MLS-X1 stackable switcher and third party live production systems to enable flexible, hybrid production.
  • MLS-X1: Scalable Live Production Platform (NEW TO NAB SHOW)

The agile, modular live production processor/switcher enables integrated control from a single user interface.  It supports real-time processing of 4K (UHD) and High Dynamic Range (HDR) content with ultra-low latency.  NEP Australia has selected the new system with plans to deploy more than 20 MLS-X1 modules to support their 4K operations.

Media Processing and Transport:

  • NXL-ME80: Media Transport Appliance (NEW)

The NXL-ME80 enables high quality video transport on low-bandwidth networks, with an ultra-low latency processing time.

HZCE-JX50H / HZCE-JX50F: Software for Sony's IP HDCE-TX30 and HDCE-TX50 Camera Extension Adapters

The latest software enables multiple compressed streams of HD (HZCE-JX50H) or 4K (HZCE-JX50F) JPEG XS, compatible with the SMPTE ST2110-22 standard.

  • Nevion:

VideoIPath Updates – The company's media orchestration platform, VideoIPath, supports federation of resources, allowing multiple autonomous instances of the platform to collaborate. Additionally, it is integrated with AWS Media Services for ground-to-cloud connectivity and support for AWS MediaConnect and MediaLive services.

Virtuoso RE (NEW) – An expansion of Nevion's Virtuoso family, the latest software-defined media node is smaller and lighter, making it ideal for shallower racks and rackmount flight cases. It can securely perform a variety of real-time transport, processing and monitoring functions in the converged IP LAN/WAN network.

In addition, Sony will collaborate with Amazon Web Services (AWS) through the vLRP (Virtual Live Remote Production) Partner Acceleration Initiative and will drive the construction of live production workflows on the cloud, together with other partners.

Creators' Cloud – Next Generation Cloud Production

With easy to implement cloud-based solutions, services and integrations, Sony's leading technologies support ubiquitous accessibility, paired with security and scalability that are purpose-built to address customers' largest challenges.

Sony's Creators' Cloud is a cloud-based platform that provides enterprises in the Media & Entertainment industry, individual creators and small teams with secure access to efficient services and apps to maximize their production workflows.  It is comprised of the following elements.

For Enterprises:

  • C3 Portal is a cloud gateway service that enables seamless content delivery from the field to the cloud, alleviating traditional physical limitations, while vastly accelerating distribution and edit workflows. Custom metadata-tagged camera clips can automatically be pushed from cameras to a production system or non-linear editor (NLE), resulting in simplified search, identification and editing. New integration with Marquis and Avid automates this process, eliminating the need for user interaction. This innovative workflow is currently deploying and being refined by Sinclair. Additionally, Teradek support is now available to enable fast and secure content delivery from the field to virtually any location.
  • Ci Media Cloud is a media management and collaboration service that allows teams to access and collaborate on in-production files and finished media content from virtually anywhere. Recent Ci updates include enhancements to functionality, updated workflows, new pricing plans, and integrations with Atomos CONNECT products via Atomos Cloud Studio (ACS) and Pomfort's Silverstack Lab dailies creation and data management software.
  • M2 Live makes multi-camera live production quick and efficient by providing scalable cloud-based tools that enable the creation of engaging live event streaming, social and web content.
  • A2 Production is an AI-based workflow automation process that provides data analysis, subtitling, clip creation and content enrichment.