Minneapolis, Minn. -- Williams Sound is pleased to introduce Erikson Commercial, its exclusive Commercial Sound Distribution partner in Canada, effective February 1, 2015. Erikson is a division of JAM Industries, a distributor of audio and music equipment for more than 25 years. In addition to its office and warehouse in Montreal, Quebec, the company has a dedicated sales force marketing to retailers, commercial sound/lighting installers and multimedia system integrators across Canada. With in-house marketing, sales, service and parts departments, Erikson’s overall strategy is to offer dealers and system contractors comprehensive, one-of-a-kind products and service.

Williams Sound’s Vice President of International of Sales Doreen Ingebrigtsen, says, “Having spent considerable time with the Erikson team at a recent Williams Sound training event here in Minnesota, we believe we’ve made an excellent choice. Erikson Commercial is knowledgeable, renowned and holds similar values to ours. Erikson is dedicated to providing the high-quality representation demanded by the world-class manufacturers they represent. We very much look forward to growing this partnership and building new business together."