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TV NewsCheck: CNN Rides The IP Train Into Hudson Yards

Article posted on Jun 1, 2019

Diversified helps deliver first major broadcast facility completely based on the SMPTE 2110 IP networking standard.

TV NewsCheck covers the opening of CNN’s new headquarters  at 30 Hudson Yards in New York City where corporate parent WarnerMedia consolidated its CNN, Turner, HBO and Warner Bros. divisions. It is the first major broadcast facility to be completely based on the SMPTE 2110 IP networking standard.

“This technology is the first of its kind,” says Lisa Pedrogo, VP of N.Y. engineering and strategic initiatives for Turner and the project manager for the 30 Hudson Yards project. “It’s cutting edge. We’re not the only ones learning here; the vendors are learning, too.” One big thing that CNN engineers learned about IP is that installing and connecting equipment is only a small piece of the puzzle. Configuring those individual systems to make them work as an intelligent media network is a much bigger job, and one that took longer than expected.

Diversified was the primary systems integrator of the technical infrastructure while CNN’s own engineering team handled much of the configuration of the IP routing system, working with embedded engineers and other key vendors. Diversified is no stranger to the leading-edge broadcasting initiatives as evidenced through work including QVC Japan’s 4K production facility and NBC10/Telemundo62’s state-of-the-art broadcast facility. This experience engineering broadcast facilities, paired with extensive involvement helping to develop the SMPTE 2110 standards made Diversified the integrator of choice for CNN’s leading IP-based broadcast facility.

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About Diversified

Diversified is a leading global technology solutions provider delivering a comprehensive suite of solutions designed to connect today’s leading enterprises to the global marketplace. Our expansive yet unique team of industry experts partners with clients from a wide array of markets to help them achieve the highest performance levels, enhance their operations, increase productivity and drive ROI.

Founded in 1993, Diversified has emerged as global partner with more than 30 offices serving a dynamic and diverse global clientele. Whether it’s connecting organizations with effective collaboration, media networks with viewers, fans with the game, brands with their audience, facilities with peace of mind, or enterprises with reliable technology infrastructure, Diversified is your dedicated technology solutions partner to connect you with all of your organization’s technology objectives. Explore more at www.diversifiedus.com.


TV NewsCheck: CNN Rides The IP Train Into Hudson Yards