Article posted on May 18, 2012
Organising a professional marketing strategy presents a major challenge for many systems integrators and manufacturers in our industry. Companies are often lacking in the capacities required to do so and finding external marketing agencies that are aware of the requirements of our industry and also understand the technology involved is often a difficult task.
atw:kommunikation GmbH has been providing companies from the IT and audiovisual industries with consulting services in the fields of PR, advertising and brand development for over 25 years. The agency, which is based in the German city of Siegburg, has been responsible for the market launch of brands such as Epson, Agfa HealthCare, Thale Group, digital equipment, IT-PRO and Microtek. A large number of renowned clients value the comprehensive expertise of the agency's experienced marketing specialists and have made the most of their services in planning and implementing their campaigns. Systems integrators, start-up companies and international controller and audiovisual equipment manufacturers that want to establish a position in Germany are the most prominent examples of clients that have made the most of the specialist knowledge offered by the team created by Heimo Korbmann, the agency's Founder and Managing Director. The most recent example of such clients is the Norwegian company, projectiondesign, which is using the support and assistance provided by atw:kommunikation GmbH to supervise the German-speaking region of Germany, Austria and Switzerland and to tap into new markets from its office in the German city of Düsseldorf.
In this case, the technical expertise of the agency's staff is proving to be particularly beneficial where the market launch of complex products requiring explanation is concerned. "We combine creativity with technical understanding and reliable networks", explains Managing Director Heimo Korbmann, "meaning that messages reach their recipients faster, more efficiently and above all with a more lasting effect". To achieve these results, atw:kommunikation GmbH uses a multitude of marketing tools that enable its clients to establish their images and brands on a long-term basis, even on just a small budget. "After all, good ideas are quickly taken up and spread by the market, just like the services offered by AV-iQ". In line with this approach, atw:kommunikation GmbH was also one of the first marketing agencies to present itself on the portal as a partner for the advertising, press relations and public relations of audiovisual companies.
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Photo: Heimo Korbmann
