Niles, IL, Nov. 9, 2015 – Shure announced today that they have named Livella Brand Group as its sales representative for the Central Region of the United States. Livella Brand Group, a new rep firm located in Gardner, KS, will manage sales for the complete Shure line of professional audio products to dealers and systems integrators in Nebraska, Iowa, Missouri, Kansas, and Southern Illinois.

“We searched high and low for the best representation in this territory and are very excited to work with this creative and promising company,” said Jim Schanz, Director of Sales, Pro/Systems Group, U.S. and Canada. “Livella Brand Group is a new rep firm, but its foundation is based on the experience of Adam Livella, who is very knowledgeable of the audio industry and has a strong reputation in the territory,” added Abby Kaplan, Director of Sales, Retail Group, U.S. and Canada. “To have this new firm completely committed to Shure as they grow their business is an exciting opportunity.”

“Livella Brand Group is thrilled to begin this strategic relationship with Shure as Shure celebrates their 90th year as an industry leader in professional audio,” said Adam Livella, President of Livella Brand Group. “Our company was created to provide premium representation for manufacturers like Shure that have turned a passion for excellence into an obsession. Livella Brand Group will serve the reseller network by exceeding expectations in all areas of communication and customer service.”