How the NHRA uses Ci Media Cloud to deliver racing action to millions of fans
Posted on Tuesday, April 2, 2024
Every year, millions of National Hot Rod Association (NHRA) fans tune in to watch, download, and queue 600+ hours of motorsports videos, equating to over a petabyte of content behind the scenes. With the help of Sony’s Ci Media Cloud, the NHRA successfully produces and manages these assets. Departments across the NHRA, from social media, production, editorial, to broadcast, have credited Ci ...