Feb. 23, 2023 - AVPro Edge attended ISE 2023 earlier this month in Barcelona, Spain, exhibiting for our second year in a row, and we were absolutely thrilled with the results our presence delivered. Our workload was considerably lessened by the greatly appreciated booth assistance from our distribution specialists from Aldous, Audiosales, AudioVision, AVIT, Genitech, MAAS and Trius, as it also presented an opportunity to spend time together, minus the Zoom app.
We used ISE to officially demonstrate MXNet 10G, firsthand, "across the pond". While artifact-free 4K Dolby Vision images sent to the displays wowed attendees, what drew constant praise was AVPro Edge's first-to-market AC-MXNET-10G-SW12C switch, which traffics both data and POE through 12 common ports. Comments came in bunches on how familiarity with MXNet 1G will make it super-easy to acclimate to 10G, particularly by using Mentor, our intuitive command center software. Buyers, as in procurement managers, thought the single SKU, switchable dual-functionality of the AC-MXNET-10G-TCVR was genius. But we had to gently break the news that a downmixing version was added to the line-up, as well as the PRO unit which features Dante audio and extensive USB capabilities. Nonetheless, system designers were immensely pleased.
Not one to be overshadowed, older MXNet sibling 1G, had plenty to boast about. Performance updates, in the forms of MXNet Evolution II encoders and decoders created quite a stir, as the duo on display highlighted newly enhanced video quality for finer detail rendering to text-laden images, and smoother motion performance, especially with 4K/50-60fps 4:4:4 content with dynamic metadata. Dolby Atmos and DTS:X support has also been added.
Maybe most impressive, at least with the interesting manner in which it was presented, was our world's first 8K HDMI fiber optic extension kit, the AC-EXO-X-KIT. Connected to a full, robust spool of Cleerline fiber between the kit's transmitter and the receiver, our Murideo 8K SEVEN generator displayed a crisp, detailed pristine image at the display. Only AVPro Edge can long-haul 8K today, while others remain at the drawing board.
We look forward to ISE 2024, which once again will be at the Fira Barcelona, Gran Vía Venue. After hours, we have a chance to explore Barcelona's endless dining opportunities, as the show floor toil delivers its just reward. But most important is the time we are able to make with our distribution partners, sharing the enthusiasm we have in bringing AVPro Edge world-class solutions to integrators worldwide, making their installations simple to install as they simplify the lives of their clients.
